CMA and CRB Unveil Survey Results
March 9, 2011 at 9:00 AM (PT)
The complete results of the Country radio P1 research study presented at CRS-2011 are now available online at www.crb.org.
Sponsored by CRB (COUNTRY RADIO BROADCASTERS), and the COUNTRY MUSIC ASSOCIATION, the in-depth study polled 5,000 12- to 64-year-old P1 Country radio listeners about their music consumption habits, new media usage and the overall state of Country Music. A parallel study, which polled music and radio executives, was also conducted to gauge industry perceptions versus those of the consumer.
NORTH CAROLINA-based media research firm COLEMAN INSIGHTS conducted the research. Results were trended against the last CRB-commissioned Country radio P1 study, presented at CRS in 2007.
The 2011 study suggests that consumers perceive the overall health and appeal of Country Music as significantly more positive than industry professionals do. Eighty-three percent of Country P1s perceive that they are “listening more” to Country radio today than one year ago, with 51 percent suggesting the reason why is because “Country Music is better” now.
For more info visit http://www.colemaninsights.com.