Peter Smyth: Meet the New Competitors
March 9, 2011 at 12:30 PM (PT)
This month, GREATER MEDIA Pres./CEO PETER SMYTH takes a look at radio's "new competitors." In his blog, SMYTH writes, "I have just returned from NEW YORK, where I attended the BORRELL LOCAL ONLINE ADVERTISING CONFERENCE. This was my first time at this particular get-together and I was both impressed and amazed by what I saw and heard."
"Among the nearly 1,000 participants, I was able to count only a literal handful of radio types; that was distressing," continues SMYTH. "But I was equally impressed by the number, quality and determination of the other attendees from television, newspapers and pureplay online companies."
Read the full blog here.