dmr Announces Social Media Partnership With Curiosity Advertising
March 11, 2011 at 4:15 AM (PT)
dmr has entered into a partnership with social media and consumer insight firm CURIOSITY ADVERTISING, a privately held CINCINNATI-based company with extensive social media success and thought leadership working with leading regional and international brands such as MENTOS, EVENFLO and CINCINNATI BELL.
ARBITRON recently invited dmr and CURIOSITY ADVERTISING to present at the ARBITRON Client Conference. These presentations connected the need to drive listening by creating mindshare off the air with the opportunities social media presents to engage your audience.
According to dmr Pres. TRIPP ELDREDGE, "We're supercharging our approach for stations with social media fueled by the proven expertise of CURIOSITY. Harnessing social media to drive ratings growth is a key opportunity for stations."