Britney Spears Featured In Clear Channel Contest
Listeners Can Win Through Station Facebook Pages
March 11, 2011 at 9:02 AM (PT)
CLEAR CHANNEL RADIO has partnered with JIVE recording artist BRITNEY SPEARS to launch a national contest that will give one fan the chance to meet the icon on the set of a video shoot for her new album "Femme Fatale," in stores MARCH 29th. The contest will use FACEBOOK instead of traditional telephone request lines.
Beginning TODAY (3/11) through MARCH 25th, listeners can enter the contest via the FACEBOOK pages for 95 CLEAR CHANNEL stations across the country as well as through the FACEBOOK page for iHEARTRADIO. A
"When it comes to connecting communities and engaging music fans, no medium does it better than radio -- and CLEAR CHANNEL understands the power of radio better than anyone else," said CLEAR CHANNEL RADIO CEO JOHN HOGAN. "That's why connecting fans to BRITNEY and her music through our FACEBOOK pages is a logical and innovative next step. With 750 digital radio stations from 150 cities on iHEARTRADIO and the promotional firepower to reach 228 million listeners a month, we can develop creative solutions for our partners and advertisers that no one else can match."
"The marketing platforms being provided by CLEAR CHANNEL are touching every base possible," said JIVE LABEL GROUP EVP/Promotion JOE RICCITELLI. "It sets the album up for street date on MARCH 29th, and I am looking forward to working closely with TOM POLEMAN and his CLEAR CHANNEL team on future releases."
This contest comes on the heels of a similar partnership between CLEAR CHANNEL and LADY GAGA, which helped propel the artist's new single "Born This Way" to the #1 iTUNES song in less than three hours.
Immediate Radio Benefits
How hot is this promotion? "We had 6,500 FACEBOOK fans yesterday at 5p when I left work, and we have 9500 FACEBOOK fans right now," said WFKS PD TOMMY BoDEAN.