Is Microsoft Pulling The Plug On Zune?
March 15, 2011 at 6:11 AM (PT)
In what could be a loss for HD RADIO, MICROSOFT will stop introducing new versions of the ZUNE player -- which is the only mp3 player to include HD -- because of poor sales, "letting the company shift its focus to other devices, according to a person familiar with the decision," reports BLOOMBERG.
The focus will reportedly shift from manufacturing the iPOD rival, to concentrating on putting ZUNE software onto mobile phones.
"We have nothing to announce about another ZUNE device -- but most recently have introduced ZUNE HD to CANADA via the ZUNE ORIGINALS store and remain committed to supporting our devices in NORTH AMERICA," the company said in an e-mailed statement. "We are thrilled by the consumer excitement for ZUNE across many new platforms, including WINDOWS PHONE 7 and XBOX 360. Our long-term strategy focuses on the strength of the entire ZUNE ecosystem across MICROSOFT platforms."