AirKast Enters Into Strategic Partnership With Jump2Go
March 15, 2011 at 8:34 AM (PT)
AIRKAST has signed a strategic partnership with JUMP2GO. Through this partnership, AIRKAST customers can now create text-based messages and call-to-action URLs for on-air activities and deliver them to multiple distribution channels simultaneously. Messages are delivered to the stations’ AIRKAST mobile apps for ANDROID, iPHONE, iPAD and BLACKBERRY devices in addition to RDS-enabled or HD Radios, websites and iPODS.
"Our partnership with JUMP2GO signifies our commitment to continually offer AIRKAST customers innovative new ways to extend their brands and connect with listeners," said AIRKAST CEO LARRY LEUNG. "There are great synergies between the vision and technology offerings of both companies to better serve our radio station clients. Now, for the first time, stations can coordinate the delivery of text-based messages and call-to-actions for traditional and HD RADIO displays, tablet devices, station web sites and their own AIRKAST mobile radio network. We plan to develop more joint offerings to help stations further engage listeners on mobile and other consumer devices."
"Stations are always looking for new ways to communicate with their audiences and this partnership lets stations synchronize content to all of the popular mobile devices," said JUMP2GO Founder ALLEN HARTLE. "Furthermore, stations can offer advertisers the same ability to extend their offerings during commercials or songs, adding value to the station’s core business. These abilities are managed by tools we provide to the stations, giving them full control over the distributed content."