Westwood One Partners With Jelli
March 16, 2011 at 9:11 AM (PT)
WESTWOOD ONE and JELLI have entered into a multi-year agreement for WESTWOOD ONE to exclusively represent on-air advertising sales for all local and nationally syndicated JELLI radio programming. Commercial air time within JELLI programming will be available to advertisers through both the WESTWOOD ONE NETWORK and METRO TRAFFIC divisions.
"We are pleased to be working with an innovative company like JELLI that is bringing new forms of interactive programming to radio," said METRO TRAFFIC Pres. STEVEN KALIN. "Audience interaction has become a major focus of advertisers looking to capitalize on the social network phenomenon and this agreement with JELLI will help WESTWOOD ONE better serve that demand."
"This partnership marks an important milestone for our company and for social radio as a whole," said JELLI CEO MICHAEL DOUGHERTY. "Working together, we will be able to connect more advertisers and provide more opportunities for advertisers to actively engage with listeners."