The Sound Goes Green For St. Patty's Day
March 17, 2011 at 2:35 PM (PT)
BONNEVILLE Classic Rock KSWD (100.3 THE SOUND)/LOS ANGELES is celebrating its first “GREEN ST. PATRICK’S DAY” by running the entire day commercial-free with the exception of two green vignettes per hour featuring green tips from 12 corporate sponsors that embrace Corporate Social Responsibility.
“For us, becoming more responsible in the area of sustainability has always been important. We were able to implement many great ways to lessen our carbon footprint when building our new facilities over a year ago. About two months ago CLEAN & COMPANY approached us to help us continue to make strides in this area and our “GREEN ST. PATRICK’S DAY” is a great way to reach out to the community and feature some amazing companies that are in the forefront of helping the environment in SOUTHERN CALIFORNIA.” said VP/GM PETER BURTON.