Coleman Insights Unveil 'Top 10' List For New PDs In PPM Markets
March 17, 2011 at 2:26 PM (PT)
COLEMAN INSIGHTS has just released the "Top 10 Things to Do as a New PD in a PPM Market," a list of strategic guidelines for new radio programmers in NORTH AMERICAN PPM or BBM CANADA markets. The list is based on a presentation delivered by COLEMAN INSIGHTS Chairman/CEO JON COLEMAN at the ARBITRON CLIENT CONFERENCE held in BALTIMORE in DECEMBER 2010.
"While there are no immediate plans to expand PPM measurement of radio beyond the current list of markets, there are programmers moving from diary-measured markets to PPM-measured markets who we feel can benefit from this advice, which is based on our company’s extensive research and experience with this measurement system ," COLEMAN said. "The list should also provide a good refresher for PDs who have been competing in PPM-measured markets for a few years."
"This very simple yet comprehensive to-do list will be helpful to PDs in both diary and PPM markets," added ARBITRON VP/Programming Services and Development GARY MARINCE noted. "The reaction to JON's presentation at our client conference was very positive. Now these insights are available to an even broader audience."
Read the entire list here.