Radio Ad Spending Up 7.6% Says Kantar
March 18, 2011 at 3:53 AM (PT)
Ad spending grew 6.5% in the U.S. last year, according to a new report from KANTAR MEDIA. The release also noted Q4 spending was up 7% from 2009.
Radio revenues were up 7.6%, as compared to 2009. National spot sales led the way, with a 18.6% increase. Local spot sales grew 4.9% and network revenues were up 2.2%.
In other media, Television ad spending rose 10% in 2010, Internet display up 9.9% and magazines climbing 2.9%. Newspapers were down 3.5%, with local newspapers off 4.6%. Print news is now down 21 straight quarters, KANTAR noted.
“The feel good headline is the ad economy grew by 6.5% in 2010,” said SVP/Research JON SWALLEN. “The more comprehensive assessment is that increased spending has not benefitted all sectors equally. While television media have recouped their losses from the 2009 advertising downturn, several other large segments are still 15 to 20% below their 2008 peaks.”
Read the report here.