Sign Up Now For Jacobs Media 'Tech Survey 7' Study For All Rock, Alternative, And Triple A Stations
Still Time To Take Part
March 21, 2011 at 4:03 AM (PT)
JACOBS MEDIA's "TECH SURVEY 7," its 7th annual national web poll about media and technology, is open to all Rock, Alternative, Classic Rock, and Triple A stations from around the country.
There is still time to take part before the survey goes into the field. Last year’s survey included 78 stations, generating more than 28,000 respondents.
Topics include traditional media usage (TV, radio), as well as new media outlets (YOUTUBE, HULU, FACEBOOK, TWITTER), and gadgets (DVRs, iPODS, smartphones). This year, JACOBS MEDIA will drill even deeper into social media and mobile -- areas that really matter to broadcasters. The goal of this study is to provide radio with a media usage hierarchy -- in the form of "pyramids" -- that illustrate the media and gadgetry their listeners use, and the degree to which they use them.
This year, Jacobs Media will drill even deeper into social media and mobile -- areas that really matter to broadcasters.
TECH SURVEY 7 will cover the following areas, of critical importance to radio programmers:
* Social networking growth -- FACEBOOK and TWITTER -- and how stations can best participate
* Video streaming -- and the use of sites like HULU and YOUTUBE
* Radio listener use of PANDORA, its impact on broadcast radio, and how it fares over time
* How radio listeners are multi-tasking and where radio fits into the mix
* Mobile phones -- what’s hot, smartphone growth, app usage, and the more popular apps: individual or aggregated.
Any Rock, Alternative, Classic Rock and Triple A station can participate in two ways:
For a small participation fee based on market size ($500 for top-20 markets, $400 for markets 21-50, and $300 for all other markets), JACOBS MEDIA will survey your station database (up to 500 completed interviews). Stations receive their local market data, the total survey data, their format data, and their own media usage pyramid.
For stations that elect to not pay the fee, they can still participate in the study. While they will not receive local data or a media usage pyramid for their station, they will receive the total survey data, their format data, and participation in the webinar.