AdLarge, Abacast Ink Deal
March 23, 2011 at 4:24 AM (PT)
ADLARGE MEDIA, LLC. and ABACAST, INC. have inked a multi-year representation agreement for ADLARGE to include ABACAST's audio ad insertion technology for live streaming among its offerings to clients. ADLARGE will offer audio pre-roll and in-stream advertising with companion banners from ABACAST's streaming and mobile app inventory.
"This is a vital addition to ADLARGE's capabilities and to the advertising success of our clients." said ADLARGE CEO GARY SCHONFELD. "With ABACAST we can implement unique custom campaigns that reach the exploding streaming and mobile audio audiences."
ADLARGE EVP, Digital Revenue MICHELLE JENNINGS said, "We are truly excited about bringing ABACAST to the marketplace. Our goal is to reach our audiences wherever they choose to consume media. This partnership broadens our reach and adds significant value to the advertising programs we create."
"Digital revenue generation is the number one request we get from our customers," said ROB GREEN, ABACAST CEO. "The ADLARGE partnership adds a powerful national ad sales partner and well-known national brands to our online radio solution. Our customers now have yet another revenue source to complement or even replace their local digital sales."