Mary Beth Garber Named Katz Radio Group EVP/Radio Analysis And Insights
March 24, 2011 at 7:56 AM (PT)
KATZ RADIO GROUP is adding well-respected industry expert MARY BETH GARBER as EVP/Radio Analysis And Insights. In this new role, GARBER will collect and generate research and other materials that educate a variety of constituencies on the continuing power and value of radio, as well as implement partnerships that both provide accurate research and measurement metrics across a variety of platforms and enhance the industry’s ability to communicate those results.
GARBER, who will report to KRG President MARK GRAY, joins KRG from her position as President of THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA), where she has spent the past 13 years.
"The weekly reach of radio is higher now than it was three decades ago -- yet the power of radio to reach and influence consumers unfortunately remains a bit of a well-kept secret. Adding MARY BETH to our team will enable us to educate key audiences about radio’s continuing vitality and relevance," said GRAY. "With her deep understanding and knowledge of our industry, MARY BETH will be the strong and highly informed national advocate that radio needs and deserves."
"The ability of radio to reach and influence listeners of all ages has never been clearer, and yet somehow the facts of radio’s power seem to get lost in an increasingly crowded media landscape," said GARBER. "I feel so strongly about establishing the truth about radio that I couldn’t pass up the opportunity to tell the real story of radio on a national canvas by working with MARK and his team at KATZ."