Live365's Athena365 Service Adds 'Mommy Bloggers,' Inks Deal With Pollack Media Group
March 28, 2011 at 4:23 AM (PT)
LIVE365's female-listener-oriented ATHENA365 service is adding content with streams featuring shows hosted by prominent "mommy bloggers" and has inked a strategic development agreement with POLLACK MEDIA GROUP. The "Digital Moms"-focused service, which launched in beta in mid-NOVEMBER, includes music streams and content from OPRAH WINFREY's HARPO RADIO; among the new additions will be shows with PEDIATRICS FOR PARENTS' DR. SAGALL; THEMOMMYBLOG.NET and "Mommy Confidential" author MELINDA ROBERTS; and author DAWN FRIEDMAN, whose work has appeared at the HUFFINGTON POST and PARENTING.COM.
"We have this list of people we think are just incredibly talented and brilliant. We have to get them on the air," said LIVE365 Director of Business Development GARY LIPKOWITZ. "We are explicitly promising ATHENA365 listeners a compelling stream of content that will both entertain and enrich their lives. This is the first step toward fulfilling that promise."
"We couldn't be more excited to be part of ATHENA365's growth," said JEFF POLLACK, who, with PAT WELSH, is consulting the project and curating LIVE365's programming for use with ATHENA365 as well as developing new partnerships for the service. "We've been hearing positive feedback about ATHENA365 from prospective partners, and I'm confident that ATHENA365 listeners are going to see some big names coming their way."