PPM: 'Maximizing Audience Research' At Worldwide Radio Summit
A Must-Attend Session
March 29, 2011 at 6:32 AM (PT)
If you're making plans to register and attend the first annual WORLDWIDE RADIO SUMMIT, APRIL 29-30 at the W HOTEL in HOLLYWOOD, or are already registered and looking over the agenda on how to plan your time, here's a must-see collection of experts and their presentations about their experience with PPM.
We'll explore PPM, from within ARBITRON, to practical use at the station level in making promotional decisions, to utilizing PPM for audience and music research, and get a first-look at ARBITRON's new Digital Metrics.
Myths will be dispelled, and we'll focus on the facts about PPM with this stellar lineup, and this WORLDWIDE RADIO SUMMIT agenda focus:
SATURDAY, APRIL 30th, 9-10:30a
"PPM: THE PEOPLE METER -- Maximizing Audience Reach"
Presented by: RCS
Moderated by: JERRY BOULDING -- Urban & Urban A/C Editor, ALL ACCESS
ANTHONY ACAMPORA - President, MUSICRUNCH
BRAD BEDFORD - VP/Int'l PPM, ARBITRON
DR. GARY HELLER - VP/Research & Audience Measurement, CBS RADIO
PAIGE NIENABER - President, CPR
PAUL KRASINSKI - Sr. VP/Digital Media, ARBITRON
PHILIPPE GENERALI - President, RCS/MEDIABASE/MSCORE
RICH MEYER - President, AIRPLAY INTEL
Registration is a low $275 and gets you breakfast, lunch and a cocktail party both days, plus this outstanding agenda, filled with experts from radio, technology and the music business -- all sharing cutting edge ideas on how to make radio even more exciting and profitable in the years ahead.
The first annual WORLDWIDE RADIO SUMMIT, APRIL 29th-30th, at the W HOTEL in HOLLYWOOD -- not the same old stuff!
REMINDER: The W HOTEL is sold out. For nearby hotel rooms, just click here.