CBS Local Websites, CityGrid Link In Partnership Deal
March 29, 2011 at 7:29 AM (PT)
CBS LOCAL DIGITAL MEDIA, the division responsible for the company's local websites aggregating material from its TV and News-Talk-Sports radio stations, has inked a partnership deal with CITYGRID MEDIA. The deal will link CBS sites' local business listings with CITYGRID's listings, which include CITYSEARCH and URBANSPOON. The listings include general business information, editorial and user reviews, insider tips, videos and photos, and links to the businesses' websites.
"By delivering local advertisers cost-effective and efficient solutions for their marketing and sales needs, CBS is able to reach the active consumer interested in utilizing local search to make purchase decisions," said EZRA KUCHARZ, President of CBS LOCAL DIGITAL MEDIA. "Consumers who reach a business listing are already at the point of decision, and they now have what they need to choose a particular establishment. The information is easily consumed and shared by local customers, and completely integrated with the businesses social media initiatives."
"A media powerhouse like CBS has deep relationships with small business advertisers," said CITYGRID EVP, Advertising NEIL SAVAGE. "We're honored that they chose CITYGRID as their digital platform, which extends their reach to the hundreds of web and mobile partners in our network."