Survey From eMarketer Has Good News, Bad News For Radio
March 30, 2011 at 7:23 AM (PT)
According to the latest research from EMARKETER, advertisers are spending more than ever on the broadcast networks and cable, around $60.5 billion on commercial time this year, making TV the richest media segment, with 39.1% of all ad spending, up from 38.6% in 2010.
Radio, #4 on the list, received a mixed forecast, with 7.2% ad spending growth in 2010 after a dismal 2009, followed by smaller increases of 2.5% in 2011, 4.5% in 2012, 2.0% in 2013, 2.5% in 2014 and 0.6% in 2015 projected by EMARKETER.
The Internet followed TV as the #2 medium for advertising growth, with newspapers at #3.
View the full report here.