KMXV 'Mix For Kids Radiothon' Scores Huge
March 30, 2011 at 6:09 PM (PT)
WILKS Top 40 KMXV (MIX 93.3)/KANSAS CITY's morning crew of ROCKET & TERESA held their 13th annual MIX FOR KIDS RADIOTHON, benefiting the CHILDREN's MIRACLE NETWORK. And the great news ... over the past two days they raised almost $400,000.
KMXV PD PONCH, who was right in the thick of it, told ALL ACCESS, "We made it fun and high energy, taking PPM into account. We really took this to the limit and I am so proud of our efforts.
"This is what radio is about, being of service to the public. Last time I checked an iPOD never helped any kids. Radio is still the most important and effective one-to-one communication channel with listeners."
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