New Study Shows The Internet As 'Most Essential Medium'
March 31, 2011 at 9:30 AM (PT)
ARBITRON and EDISON RESEARCH will release "Infinite Dial 2011" next week on APRIL 5th. In it, the study shows the force that the internet has become.
When asked to choose among television, radio, newspapers and Internet as the "most essential medium" in their lives, the Internet is the leader by a significant margin. 45% of all Americans aged 12 and older say the Internet is their most essential medium. This percentage has more than doubled in the past nine years.
Details from the study will be posted on ALL ACCESS next week.