Laura Ingraham Show Gets 'Official Steak': Pat Boone's All-American Meats
April 6, 2011 at 4:20 AM (PT)
TALK RADIO NETWORK's LAURA INGRAHAM now has an "Official Steak," and it has a familiar name attached: PAT BOONE ALL-AMERICAN MEATS has inked a sponsorship deal making it the "Official Steak of the LAURA INGRAHAM Radio Program" and "exclusive Gift Food Sponsor of the show." INGRAHAM will voice 60-second spots for the product, which contributes 5 percent of each purchase to the PAT BOONE FOUNDATION towards ending world hunger, to air over the next 10 months. BOONE will also guest on INGRAHAM's show.
"I've long admired PAT's passionate commitment as a patriotic American and his active support of charitable causes to make a difference in so many lives, both here and abroad," said INGRAHAM. "Our listeners will be very pleased to learn of our association with this company that not only offers a premium-quality product but also gives back by fighting world hunger."
"In addition to her broad and growing audience, LAURA's demographic very closely matches that of our target market for PAT BOONE ALL-AMERICAN MEATS," said MICHAEL GENHO, President of BOONE's firm. "LAURA's listeners are active, outspoken and engaged folks, most already giving generously to the charity of their choice. We believe the combination of our product and our mission will resonate with her listeners."