WXRK Becomes '92-3 Gaga'
April 6, 2011 at 11:41 AM (PT)
CBS RADIO Top 40 Mainstream WXRK (92-3 NOW)/NEW YORK has re-branded itself as "92-3 GAGA." The name change also affects the station’s website, which is now accessible through 923gaga.com.
"LADY GAGA is an icon with longevity, and she’s our hometown Diva," morning host NICK CANNON said. "I believe we can utilize this name with great success for many years."
The station will "utilize" the name change to give away LADY GAGA tickets every hour on the HOUR, TOMORROW, THURSDAY APRIL 7th, from 9a-6p, along with a website contest that allows winners to meet LADY GAGA at her shows APRIL 22nd and 23rd.
In support of the new name, 92-3 GAGA, the tri-state will also be bombarded with appearances of LADY GAGA look-a-likes and "little monsters," the name of her followers.