MRC Accredits Triton Digital's Webcast Metrics
April 7, 2011 at 11:14 AM (PT)
The MEDIA RATING COUNCIL (MRC) has given its seal of approval to TRITON DIGITAL MEDIA/STREAMING DIVISION’s Webcast Metrics® product. Webcast Metrics' data collection methodology, metrics, presentation dashboard and reports were audited by an independent CPA firm and reviewed by an MRC audit committee, which led to the accreditation of Webcast Metrics by the MRC.
The digital audio measurement platform measures thousands of online digital streams in real-time through a comprehensive performance analytics dashboard that is accessible to TRITON DIGITAL clients. The Webcast Metrics product is now validated through the MRC’s accreditation as having met these important industry standards for media audience measurement services.
"TRITON DIGITAL MEDIA is to be congratulated for the accreditation of Webcast Metrics," MRC Exec. Dir./CEO GEORGE IVIE said. "Its commitment to quality, as evidenced by its commitment to the MRC accreditation process, demonstrates the seriousness with which it takes its leadership role in the streaming audio measurement space."
Rob Favre Joins Streaming Division
To oversee Webcast Metrics’ accredited standing, former ANDO MEDIA GROUP SVP ROB FAVRE will transition to the newly created position of Chief Compliance Officer and GM of Data and Analytics for TRITON DIGITAL’s Streaming Division. "Since joining ANDO MEDIA in 2008, ROB has provided the technical leadership and vision that has made this milestone possible and helped to solidify our company as a leader in the streaming industry," TRITON DIGITAL/Streaming Division Pres. YVES-ERIC LALIBERTE said. "We look forward to having ROB assume these new responsibilities while continuing to be a key contributor to the growth of our company."
"The online audio space is rapidly expanding. Advertisers and agencies are putting meaningful budgets to work with our clients. MRC accreditation is a critical next step that ensures both buyers and sellers can have absolute confidence in the audience data they plan and negotiate with. Moving forward we will continue to improve and innovate our offerings, providing the marketplace with the best data possible," said FAVRE. "I take the challenges involved in my new role very seriously and am excited to be part of this rapidly expanding industry."
The Webcast Metrics accreditation adds TRITON DIGITAL to the ranks of other MRC-accredited companies, including GOOGLE, MICROSOFT and NIELSEN. To see a full list of accredited companies and services and those under review by the MRC, go to www.mediaratingcouncil.org