Paragonâ€™s Mike Henry To Moderate NAB Convention Panel On The 'New Radio Model'
April 8, 2011 at 8:48 AM (PT)
For the second consecutive year, PARAGON MEDIA STRATEGIES' CEO MIKE HENRY will present and moderate a session at the NAB CONVENTION on the "New Radio Model." The session, titled "The New Radio Model: Revenue Streams for 2011 and Beyond," is this MONDAY morning (4/11) at the 2011 Spring NAB Convention in LAS VEGAS. The New Radio Model was authored by PARAGON in 2009.
MONDAY's session will provide an update on the New Radio Model from last year’s session, and will include specific case studies from radio broadcasters BOB PROFFITT of ALPHA BROADCASTING, PATRICK OSBURN of RADIO SAN DIEGO, and MICHAEL FISCHER of TRITON DIGITAL. PROFFITT, OSBURN and FISCHER will present case studies of new revenue activity coming from a triangular relationship between hyper-local content, multi-platform digital distribution, and non-traditional revenue such as live events.
"The commitment of the NAB and the RAB for this panel again is testimony that a new business model for radio is critical," said HENRY. "It’s imperative that radio update its business model for the new media landscape. The focus of this year’s panel will once again be forward-looking by shining a light on the early adopters of the New Radio Model."