U2 360 Becomes The Most Successful Tour of All Time
April 11, 2011 at 4:47 AM (PT)
Following last night's sold-out show at MORUMBI STADIUM in SAO PAULO, BRAZIL, LIVE NATION ENTERTAINMENT announced U2 360 has become the most successful tour of all time. U2 360 will break the previous record held by THE ROLLING STONES' Bigger Bang Tour, which grossed $554 million from 2005-07. With 26 shows left before the tour finishes in CANADA on JULY 30th, U2 360 will also set a new record as the top grossing tour of all time, with final ticket sales due to surpass $700 million.
U2 Tour Promoter/Producer ARTHUR FOGEL said, "These numbers are staggering, a fantastic result. U2 have invented a new style of rock show and they continue to deliver their fans the best possible live experience. An in-the-round transportable stadium production is something that the touring industry has been trying to figure out for some time. The extra capacity that the U2 360 creates also allows for a large number, several thousand in fact, of low-priced tickets at every show".
So far, U2 360 has played to five million people across EUROPE, RUSSIA, NORTH AMERICA, SOUTH AMERICA, SOUTH AFRICA, AUSTRALIA and NEW ZEALAND. By the tour end on JULY 30th, more than seven million people will have seen this production with 110 shows in 30 countries across five continents.
U2 Manager PAUL MCGUINNESS said, "That dollar figure for the gross looks enormous! Of course, I can't tell you what the net is, but I can tell you that the band spend enormous sums on production for their audience. Fans all over the world agree that a ticket to U2 360 is good value for money. We're really proud of this tour and this achievement is great news, coming as we head back into NORTH AMERICA."