Gerardo Guzman Named VP/Product Management At Scarborough Research
April 11, 2011 at 7:54 AM (PT)
SCARBOROUGH RESEARCH names GERARDO GUZMAN as VP/Product Management. GUZMAN most recently directing the Games business at THE NIELSEN COMPANY. GUZMAN will split his time between offices in NEW YORK CITY and BARRINGTON, IL. He officially joins SCARBOROUGH on APRIL 25th.
"GERARDO has a proven track record for implementing product development strategy that brings clients tangible solutions and opportunities for growing their businesses," said SCARBOROUGH Pres./CEO TOM DROUILLARD. "He has an in-depth understanding of measurement in the digital, broadcast and mobile industries, as well as extensive insights on panel research, data integration and digital application development. GERARDO will be a key asset to SCARBOROUGH as we continue to build new solution-based services for our clients."
"SCARBOROUGH has a strong reputation for delivering quality solutions to the marketplace," commented GUZMAN. "I’m looking forward to being part of the Scarborough team and working with our clients to create new services and enhance the value and relevance of those we already have. At the end of the day, our goal is to partner with clients to develop solutions that help them address their marketing challenges -- today and in the future."