RAIN Summit Panel Looks At Internet Radio Tuners, Directories
April 11, 2011 at 12:28 PM (PT)
A panel of leaders in the field of Internet radio tuners and directories moderated by BRITISH media expert JAMES CRIDLAND discussed the importance of getting listed for the success of streaming audio operations.
SOMA.FM's RUSTY HODGE noted that called for a standardized way to list a stream's name, information, and logo that would propagate to all listings services automatically, which was underscored by TUNEIN RADIO's BILL MOORE noting that his listing service receives about 10,000 listing changes every week.
CRIDLAND asked MOORE how his company plans to make money, and MOORE said that his company's revenue model changed from beint "TiVO for Radio," which "didn't work," to "GEMSTAR for Radio," also unsuccessful, to "GRACENOTE for Radio," which did generate some revenue that is "fading." Now, his company sells iPhone apps and is moving to integrate with ad systems and collect and offer analytics.
AOL MUSIC's LISA NAMEROW explained her company's SHOUTCAST directory, noting that streamers come to the service to be listed and have the control over what to call their stations, with SHOUTCAST not exercising editorial control.
BRS MEDIA's GEORGE BUNDY discussed the challenge of keeping his company's directory current when some stations don't even update their own websites very quickly.