Marketron Debuts MediaScape
April 12, 2011 at 3:33 PM (PT)
MARKETRON has unveiled MEDIASCAPE, an essential infrastructure and suite of services that is provided on an integrated and open technology platform. The MEDIASCAPE program, available to media organizations of all sizes, ensures that all MARKETRON customers are equipped to leverage highly engaged local audiences and effectively compete for new and emerging advertising dollars.
"Over the past year, our relationship with MARKETRON has evolved from being just another traffic software provider to a strategic partnership aligned with EMMIS' long-term business objectives," EMMIS COMMUNICATIONS COO/CFO PATRICK WALSH said. "MARKETRON now plays a critical role in the joint development of our Customer Relationship Management solution, which will be a first for our industry. As EMMIS continues to seek out ways to use technology to improve our sales process and customer engagement, we look to MARKETRON. MEDIASCAPE is a natural evolution in MARKETRON's commitment to a broadcaster's financial ecosystem that will strengthen our business and our industry."
"BEASLEY is very excited to be an early participant in MARKETRON's MEDIASCAPE," BEASLEY BROADCAST GROUP EVP/Chief Financial Officer CAROLINE BEASLEY said. "What we find most attractive is the openness, efficiency and opportunity this solution delivers to our operations as well as the wide variety of innovative services it offers to our stations and corporate office."
"MEDIASCAPE is a tremendous opportunity for our customers and our industry. Today marks a new challenge for technology providers in media. Proprietary systems based solely on a traffic platform architecture are no longer sustainable or competitive," MARKETRON CEO STEVEN MINISINI said. "There is a new world order of open standards that requires innovation which should not be limited to any one provider. The disparity between what advertisers now expect and what most radio organizations can deliver has finally been addressed. This is what MEDIASCAPE is all about."
For more information on MEDIASCAPE and MARKETRON, please visit www.marketron.com/mediascape.php.