New Magic Broadcasting/Styles Partners Set L.A. Mgmt. Team
April 27, 2006 at 9:36 AM (PT)
MAGIC BROADCASTING/STYLES CEO & Managing Partner, DON McCOY announced today that former CLEAR CHANNEL/LOS ANGELES Pres./Market Mgr. ROY LAUGHLIN, has been named Market Mgr./SOUTHERN CALIFORNIA. LAUGHLIN will oversee Urban KDAI & KDAY (93.5)/LOS ANGELES, and Top 40/Rhythmic KWIE/RIVERSIDE.
LAUGHLIN commented, "I am excited to join our new partners in this MAGIC BROADCASTING/STYLES project including COO JEFF STOREY. We are all also excited to announce the re-signing of KIMBERLY FLETCHER to continue as RVP/GM KDAY/KDAI. Our new team has a multi-level plan to improve operations day to day in the near future, that includes:
-- Significant investments in engineering opportunities to assist in optimizing ARBITRON results. A synchrocast engineering enhancement is underway and will be completed by MAY 15th . This will substantially improve the 93.5 KDAY/93.5KDAI market coverage. KDAY/KDAI will be listed for the first time as a full simulcast in the SUMMER 2006 ARBITRON.
-- STEVE HEGWOOD is in place to ensure that 93.5 KDAY and 93.5 KDAI remain true to its original vision of "Hip Hop Today and Back In The Day/". There is a research project in the field currently that will be part of the station relaunch Memorial Day weekend, supported by heavy marketing.
-- Committment to increased advertiser service inside of a compelling and unduplicatable programming environment, as well as looking for ways to creatively increase non-traditional promotional opportunities for our listeners and advertisers simultaneously in the #1 radio market in the world."
LAUGHLIN told ALL ACCESS, "Unduplicatable programming is the key to winning in radio today as the barrier to entry is less dominant but still there. If you look at the USP (Unique Selling Proposition) of radio, the key to it is that it does so many different things simultaneosuly. Several things compete with radio on one or two fronts but no media can replicate it on the whole. Satellite may me mobile but not ubiquitous and not free. The Internet may be close to free but not fully mobile nor fully ubiquitous nor unduplicatable, programming rich. Radio when viewed for all the things it does simultaneously has no competitor.
"I like to say that 'radio is show business' and I believe that everyone in the radio industry has to work cleverly to create a bigger 'Show' so we can all do more 'Business'."