Twenty Three Organizations Support FCC 'No Dictates' Enforcement
April 14, 2011 at 7:45 AM (PT)
Twenty-three organizations have signed a letter to FCC Chairman JULIUS GENACHOWSKI in support of the recent FCC policy of enforcement against "no Urban" and "no Spanish" dictates in broadcast advertising.
Dear Chairman GENACHOWSKI:
RE: Advertising Nondiscrimination Rule (MB Docket 07-294 -- Broadcast Diversity)
On MARCH 22, 2011, the Commission commenced enforcement of the advertising nondiscrimination rule.
The first FCC hearing on this subject was held in 1984. We have waited 27 years for this day to arrive.
Your statements that "the Commission will vigorously enforce its rules against discrimination in
advertising sales contracts" and that "discrimination simply has no place in broadcasting" were a
powerful assertion of the Commission’s moral authority. Pay no attention to the nay-sayers. You did the right thing.
We believe that strong enforcement will lead to the near-demise of "no urban" and "no Spanish"
advertising dictates within two years. All of us look forward to working with your team to make that
Twenty-Three National Organizations:
AMERICAN INDIANS IN FILM AND TELEVISION, NATIONAL ASSOCIATION OF LATINO INDEPENDENT PRODUCERS, ASIAN AMERICAN JUSTICE CENTER, NATIONAL BLACK COALITION FOR MEDIA JUSTICE, BLACK COLLEGE COMMUNICATION ASSOCIATION, NATIONAL COALITION ON BLACK CIVIC PARTICIPATION, BLACK LEADERSHIP FORUM, BLACK WOMEN'S ROUNDTABLE, CENTER FOR MEDIA JUSTICE, NATIONAL CONFERENCE OF PUERTO RICAN WOMEN, INTERNATIONAL BLACK BROADCASTERS ASSOCIATION, NATIONAL HISPANIC MEDIA COALITION, LATINOS IN SCIENCE AND TECHNOLOGY, ASSOCIATION NATIONAL ORGANIZATION OF BLACK COUNTY OFFICIALS, LEAGUE OF UNITED LATIN AMERICAN CITIZENS, NATIONAL ORGANIZATION OF BLACK ELECTED LEGISLATIVE WOMEN, MEDIA ACCESS PROJECT, MINORITY MEDIA AND TELECOMMUNICATIONS COUNCIL, NATIONAL POLICY ALLIANCE, NAACP, NATIONAL URBAN LEAGUE, NATIONAL ASSOCIATION OF BLACK OWNED BROADCASTERS, NATIVE AMERICAN PUBLIC TELECOMMUNICATIONS and RAINBOW PUSH COALITION.