Curtis Media Group Stations Help Tornado Victims
April 19, 2011 at 11:51 AM (PT)
CURTIS MEDIA GROUP will mobilize all of its local stations to raise money for victims of the tornadoes that swept through the CAROLINAS region over the weekend. Dubbed "Care on the Air," five CURTIS stations will broadcast their appeal in unison this THURSDAY, APRIL 21st, from noon to 2p.
Stations involved include the following: Country WQDR, News/Talk WPTF, Classic Rock WBBB, Spanish LA LEY 96.9 and PULSE 102 FM. The stations will broadcast live from area WAL-MART stores. A sixth CURTIS station, Country Legends 570, was itself a victim of the storms when high winds toppled its long-standing broadcast tower in SOUTH RALEIGH.
"The magnitude of damage is only now becoming clearly evident," said CURTIS MEDIA Pres. PHIL ZACHARY. "CURTIS MEDIA is in a unique position to help because we touch virtually all segments of the community with our various radio formats. In addition, our big signals cover a geography that closely mirrors the path of SATURDAY’s storms."
ZACHARY said his team wanted to act before listeners dispersed for the long EASTER weekend. "The needs of those who have been displaced by the storms are profound and immediate, and I feel confident our listeners who escaped the wrath will be eager to help out."
Listeners who cannot donate in person can log onto any of the radio stations’ websites and contribute there. Every dollar raised supports the tornado relief efforts of the SALVATION ARMY OF WAKE COUNTY.