Emmis Radio Chooses Vidaroo Platforms
April 19, 2011 at 3:10 PM (PT)
EMMIS RADIO will use VIDAROO Corp.'s video distribution and syndication platform for its 22 radio stations. VIDAROO’s Enterprise software will allow EMMIS’ stations to deliver video distribution through Vidaroo’s centralized management platform, as well as distribute live and on-demand content and branded time-of-day programming.
In addition, EMMIS will also be able to use VIDAROO’s platform for management of all its advertising units, including surrounding banner units.
"Digital video content consumption continues to grow at a rapid pace with the convergence of mobile and social media," EMMIS DIGITAL VP ANGIE MAY-COOK said. "EMMIS will be part of this frontier. The use of third-party technology for delivery of video and advertising gives us access to expertise in this space. Vidaroo works with us closely to grow our digital content and advertising offering as well as giving us the ability to evolve and adapt quickly to changing technology and listener expectations. The power of VIDAROO’s platform including strength in functionality and a quickly evolving product not only supports our video strategy, but also has created efficiency gains for us."
"EMMIS continues to push the envelope with their online video initiatives and we are delighted with the results," VIDAROO Pres./CTO MICHEAL MORGAN said. "From multi-camera live events such as the most recent 'LUPE FIASCO' production in NYC to original custom content like 'The Power Party Mix at Noon' in L.A., the results are direct indicators of a company tuned into their audience. We look forward to furthering our contribution to their video entertainment initiative."
"The launch of our expanded relationship with EMMIS comes as a great success for VIDAROO," Chairman/CEO MARK ARGENTI said. "EMMIS serves as a perfect example of a traditional radio broadcaster fully embracing the future. In one short year they have created not only a great video experience in this new medium, they are creating significant brand and advertiser value."