Learfield Sports, University Of South Dakota Ink Multimedia Rights And Marketing Deal
April 19, 2011 at 6:21 PM (PT)
LEARFIELD SPORTS has inked a multimedia rights and marketing deal with the UNIVERSITY OF SOUTH DAKOTA. The multi-year deal begins with the 2011-12 season and establishes COYOTE SPORTS PROPERTIES to handle all aspects of the partnership, including management of the COYOTE RADIO NETWORK, additional radio and TV programming, signage and sponsorship at all of the school's athletic venues, corporate hospitality, print sponsorships, event marketing and advertising for www.usdcoyotes.com.
"Developing a long-term partnership with LEARFIELD SPORTS is just what SOUTH DAKOTA Athletics needs," said Athletic Director DAVID SAYLER. "It's a company that has proven year a er year, working with countless high-profile universities and conferences, that it does nothing less than exceptional business and that it truly cares about its partner schools and helping them grow. I'm very pleased to share this news with our alumni, fans, student-athletes and community who want the COYOTES to continue success and build visibility locally, regionally and nationally."
"The UNIVERSITY OF SOUTH DAKOTA will be an outstanding partner, and we look forward to working closely with DAVID and the entire athletic administration to do our very best to serve the Coyote program," said LEARFIELD President/CEO GREG BROWN. "We are excited about the opportunity to capitalize on the momentum USD has already generated with the move to Division I, membership into the SUMMIT LEAGUE as well as its entry into the MISSOURI VALLEY FOOTBALL CONFERENCE next year. The unique aspect to the discussions we've had over the past several years with USD is that this was the first time we've considered a relationship with any university not already in Division I. We believe there is a considerable amount of upside in finalizing this partnership at the present me."