NAB Doubles Down On FM Chips In Mobile Devices
April 20, 2011 at 3:22 PM (PT)
One day after two legislators introduced a resolution in CONGRESS opposing any requirement to have FM Chips in mobile devices (NET NEWS, 4/19), the NATIONAL ASSOCIATION OF BROADCASTERS is launching a new campaign aimed at educating listeners about the benefits of radio-enabled mobile devices in providing local news, entertainment and emergency lifeline information. The initiative, which kicks off in the coming days, uses on-air and online resources to encourage listeners to seek out cell phones with broadcast radio capability.
Featuring radio spots in English and Spanish and print ads for use by local stations, the campaign promotes www.RadioRocksMyPhone.com to help listeners learn more about the issue. In addition to providing information about the role radio can play during emergency situations, the website offers facts about consumer demand for radio-enabled mobile phones, including a recent poll that found 73% of cell phone owners said having free, local radio as an option on their phone is important to them.
"People deserve all available means to stay safe in times of crisis, and radio stations can provide critical lifesaving information even when cellular service is disrupted," said NAB Pres./CEO GORDON SMITH. "This campaign will help listeners find radio-enabled mobile devices so they may receive up-to-the-minute emergency information even on the go."
The campaign coincides with a letter SMITH sent members of CONGRESS today urging them not to support yesterday's announced Creativity and Innovation Resolution. The letter highlights the important role radio stations can play in providing life-saving information during emergencies when cell phone service is unavailable, such as during this weekend's storm that sparked tornadoes in several states.