KQED/San Francisco Offers 'Pledge-Free Stream'... For A Price
April 21, 2011 at 3:56 AM (PT)
NORTHERN CALIFORNIA PUBLIC BROADCASTING Noncommercial Talk KQED/SAN FRANCISCO is offering a solution for listeners who hate public radio's pledge drives: for a $45 donation, listeners can access a "Pledge-Free Stream" that will be available starting TODAY and will run throughout the station's scheduled pledge drive, which starts MAY 5th.
Current donors will have to make an additional $45 pledge to get access to the special stream; new donors can donate $45 and get the $40 basic membership included. Users can access the stream on up to four browsers.
"The new Pledge-Free Stream is the first attempt by any public radio station to offer listeners the satisfaction of giving without pledge break interruptions," the station says on its website. "We believe it is critical for our organization to recognize how we can best serve you — our members and listeners. Through this launch of the Pledge-Free Stream, we will be evaluating listener interest and feedback to inform us on the viability of this product in the future."