Clear Channel Radio and Relativity Media Partner To Create Unique Integrated Programs For Films
April 21, 2011 at 3:56 AM (PT)
CLEAR CHANNEL COMMUNICATIONS and RELATIVITY MEDIA have entered into a multi-media agreement to promote a number of major film releases over the next 12 months. CLEAR CHANNEL Top 40 KIIS/LOS ANGELES morning star RYAN SEACREST helped orchestrate this relationship with RELATIVITY MEDIA, which is designed to drive box office sales and promote upcoming entertainment properties by tapping into CLEAR CHANNEL's monthly reach of 237 million.
The companies officially kicked off their collaboration with the promotion of the film Limitless, starring BRADLEY COOPER, ABBIE CORNISH and ROBERT DE NIRO, which finished #1 at the box office during its opening weekend with a 25% lead over that weekend’s #2 film and 43% over the other weekend openers. "For Limitless, we feel the CLEAR CHANNEL promotion significantly impacted our awareness and helped drive our successful opening weekend," said RELATIVITY MEDIA CEO RYAN KAVANAUGH.
"RELATIVITY MEDIA is an ideal partner because of its interesting and compelling content offerings. I think we’ve only scratched the surface on the possibilities of blending between the studios and our digital and terrestrial platforms," said SEACREST.