Clear Channel Radio And City Of Hope Partner On 'Play For Life'
April 25, 2011 at 6:57 AM (PT)
For patients battling cancer, music therapy can strike the right chord. CLEAR CHANNEL RADIO and CITY OF HOPE will hit all the high notes with the launch of "Play For Life," a national campaign to raise funds to support CITY OF HOPE's cancer research and music therapy programs. "Play For Life" features online auctions for one-of-a-kind experiences with top recording stars JUSTIN BIEBER, RIHANNA, MATTHEW MORRISON, TAYLOR SWIFT, CARRIE UNDERWOOD, RASCAL FLATTS, LINKIN PARK, ENRIQUE IGLESIAS and others.
From now through JUNE 30th, listeners can visit the websites of 790 CLEAR CHANNEL radio stations across the country as well as iHEARTRADIO.COM to bid in the auctions. Proceeds will support cancer research at CITY OF HOPE and the institution’s music therapy program, which helps patients with cancer and other serious illnesses reduce pain and physical discomfort, develop coping skills, enhance relaxation and promote positive thinking.
"The power that music holds to impact people emotionally, spiritually and physically never ceases to amaze me," said MATTHEW MORRISON, Tony, Emmy and Golden Globe-nominated performer and star of FOX hit GLEE. "That’s why I’m so thrilled to partner with CLEAR CHANNEL and CITY OF HOPE on 'Play For Life' to support music therapy for cancer patients and their families."
"CLEAR CHANNEL RADIO brings local communities together every day around a shared love of music. We are very excited to harness that passion and our listeners’ connection to their favorite local radio stations to support the work of our friends at CITY OF HOPE, one of the world’s leading cancer research and treatment centers," said CLEAR CHANNEL Dir./Community Engagement CLAY HUNNICUTT. "PLAY FOR LIFE will allow fans to bid on once-in-a-lifetime experiences with their favorite stars, while supporting a cause that touches all of us -- improving the lives of cancer patients through the power of music."