Harker Research Takes On Ex-NPR CEO Schiller's Predictions Of Radio's Demise
April 25, 2011 at 12:46 PM (PT)
The latest HARKER RESEARCH blog post takes aim at former NPR CEO VIVIAN SCHILLER's recent comments about radio's demise, pointing out that NPR's own research shows that only 2-5% of its own listening is by means other than terrestrial radio. SCHILLER's comments indicated that NPR needed to aggressively move to new platforms, saying, "Your continued existence is not guaranteed. The monopoly advantage of the radio tower will begin to fail. New digital-only startups will enter the marketplace in audio, and you will find yourselves longing for the days when the competition was that public radio station that overlapped with your broadcast signal."
"The contrast between SCHILLER’s dismissively strident contempt for broadcast radio and the continued use of local broadcast stations on the part of nearly all her listeners should be a warning to both public and commercial operators alike," write RICHARD HARKER and GLENDA SCHRADER BOS. "Don’t listen to the siren song of new-media zealots. Listen to your listeners. They will tell you when it is time to tear down your broadcast towers."
Read the entire post by clicking here.