WTLT Names Lance Ballance PD
April 26, 2011 at 11:39 AM (PT)
MERIDIAN BROADCASTING AC WTLT (LITE 93.7)/FT. MYERS, FL names LANCE BALLANCE for PD duties. His first day at WTLT is WEDNESDAY (5/11).
BALLANCE was most recently PD at WMJJ (MAGIC 96.5)/BIRMINGHAM, and also spent time at WMC (FM 100)/MEMPHIS, KBIG, and KOST/LOS ANGELES and KOSY/SALT LAKE CITY.
LANCE BALLANCE tells ALL ACCESS, "This is every programmers dream come true. "And since I'm a TAMPA BAY BUCCANEERS fan this is the best of both worlds! I was born in FLORIDA, and my family has always wanted to make it our home. MERIDIAN is a great, family-owned company that truly cares about the product and the market in which we live in. I am very excited to be a part of this incredible group of professionals who love to win! I want to thank VP JIM SCHWARTZEL, as well as TIM MOORE at AUDIENCE DEVELOPMENT GROUP for the opportunity to lead the amazing LITE 93.7 brand! I can’t wait to get started!"