9 Entravision 'Jose' Stations Add 'El Genio' In Mornings
May 2, 2011 at 11:41 AM (PT)
ENTRAVISION COMMUNICATIONs and STARDOME RADIO NETWORKS today announced the launch of the syndicated morning show, "El Show de ALEX ‘EL GENIO’ LUCAS," on ENTRAVISION’s JOSÉ radio stations in nine markets including LOS ANGELES, DENVER, PHOENIX and SACRAMENTO.
The show, which began airing on ENTRAVISION’s stations on APRIL 14th, is a unique mix of music and talk. The morning team consists of DON PITO LOCO, ROSMAR VEGA, EL PECAS, MARIO FLORES, ALFONSO LOPEZ, KATRINA, ANDY VALDEZ, Sports Updates with DAVID FAITELSON, and EL GENIO’s famous reflections.
"The recent Census results have made it clear that the Hispanic demographic is continuing to grow and flourish," ENTRAVISION Pres. JEFFERY LIBERMAN said. "With an increasing number of U.S. Hispanic households being comprised of multiple generations, we feel it is extremely important to invest in high-quality, family-friendly programming that the entire household can enjoy. We believe ‘EL GENIO’ will help ENTRAVISION’s already successful JOSÉ format reach new audiences and provides advertisers with an attractive opportunity to target the lucrative Hispanic demographic."
"Bringing our branded and successful ALEX LUCAS franchise to ENTRAVISION’s stations truly combines the strength of innovative programming concepts in family-friendly radio with one of AMERICA’s leading Spanish-language radio broadcasting platforms," STARDOME CEO ANTHONY HERNANDEZ said. "This partnership provides STARDOME RADIO NETWORKS with an entry into a collection of vibrant Hispanic markets and we look forward to continuing to work with ENTRAVISION.