It's Thumbs Up For Pandora
May 3, 2011 at 4:22 AM (PT)
PANDORA Founder TIM WESTERGREN has posted a letter on the company website thanking PANDORA listeners for their 10 Billionth thumb -- the icon users click to interact with the website. Wrote WESTERGREN, "Just over a week ago, on SUNDAY, APRIL 24th at 4:46p, 'Ridin' Solo' by JASON DERULO received PANDORA's 10 billionth thumb. 10 BILLION...wow! Of the many milestones we've hit over the past 6 years, this is perhaps the one that makes us most proud. We created PANDORA to bring personalization to radio, to allow each individual to determine the sound of their stations, and to make it as simple and intuitive as possible. There is no greater evidence for us of meeting that objective than the ongoing engagement you have all shown in your use of the thumbs."
Just last week, PANDORA topped TRITON DIGITAL's monthly Internet audio Top 20 Ranker for FEBRUARY (NET NEWS 4/29). While PANDORA dropped from the previous month, it still had a large lead over its competitors.
WESTERGREN isn't sitting on his laurels though. "Not a day goes by that we don't work to improve how the Music Genome Project works," he wrote. "And there is no greater impact on the project's development than the contribution you are all making, one thumb at a time, to our understanding of how to build great playlists. Our team -- musicians, mathematicians, statisticians, radio programmers, software engineers, music lovers and more -- absorbs the feedback from you daily, looking for new insights and adjustments that your contributions reveal."