U.K.'s Which? Calls For Delay In Britain's Digital Radio Switchover
May 4, 2011 at 4:00 AM (PT)
WHICH?, the U.K. equivalent of the U.S.' CONSUMERS UNION/CONSUMER REPORTS, has joined the call for the British government to delay the digital radio switchover from 2015 to 2020, reports THE GUARDIAN.
The organization issued a report this week saying that the transition from analog to digital is being driven not by listeners' needs but by industry and that the change should await greater consumer acceptance, with a poll showing 94% of listeners happy with present service. The government has set a target of 50% of overall listening going to digital before announcing a firm switchover date, but WHICH? has proposed a 70% threshold.
UKRD CEO WILLIAM ROGERS called the WHICH? report "a well thought through and serious piece of work, unlike the nonsense that is presently being spewed out by the Department for Culture, Media and Sport." Industry board DIGITAL RADIO UK CEO FORD ENNAIS said, "We all recognise that while good progress has been made on content, coverage and cars, digital radio switchover is some years away."