Pandora Adds Comedy
May 4, 2011 at 4:00 AM (PT)
PANDORA will offer personalized comedy streams to subscribers, the customizable Internet radio service announced TODAY (5/4). The company unveiled its "Comedy Genome Project," saying that its analyst team had "analyzed thousands of performances to capture their comedic style and content. Additional comedic material is being analyzed daily."
Founder/Chief Strategy Officer TIM WESTERGREN said, "PANDORA is about creating a great, personalized radio experience. Comedy is a natural part of that experience, and it's something our listeners have been asking us to deliver for a while. We are delighted to now be able to give people a mix of familiar and new comic material that they'll love to listen to."
IMAGE ENTERTAINMENT, INC. Vice Chairman JOHN HYDE said, "Everyone knows PANDORA -- it's unique in the entertainment industry for personalizing the radio experience for listeners and enabling talented artists to discover audiences that will love their music. IMAGE is delighted that our comedy content is being included in the Comedy Genome Project and believe that PANDORA's reach with so many listeners offers an unprecedented opportunity for all comedians. It's going to be fascinating to see how personalized radio tackles the comedy listening experience, it's a new frontier and we're excited to be a part of it."