'The Radio People' Organize Tornado Relief
May 5, 2011 at 8:25 AM (PT)
NEW SOUTH COMMUNICATIONS AC WJKK (MIX 98.7)/JACKSON, MS PD JOHN ANTHONY tells ALL ACCESS, "Late WEDNESDAY evening after a day of tornadoes that crossed almost every southern state, we utilized our 14 radio stations in MISSISSIPPI and ALABAMA to help our friends and neighbors in an hour of need. We had several areas in MISSISSIPPI that sustained devastating damage, specifically SMITHVILLE, MS. And of course in ALABAMA, the nation saw the damage in almost real time in TUSCALOOSA."
"Our goal was simple," added ANTHONY, "contact MISSISSIPPI and ALABAMA emergency management agencies and gather as many local resources as possible to fill three tractor trailer loads of goods to send (one to SMITHVILLE and two to TUSCALOOSA) for immediate help. In the end, with an outpouring of donations from local citizens, we in JACKSON filled five tractor trailer loads to go to our friends instate and out-of-state. Our other stations in MERIDIAN, MS and DOTHAN, ALABAMA held their own 'Radio People Relief Efforts' to help their local damaged areas. This is what radio does best ... respond!"