LER Launches New National Spanish-Language Radio Advertising Network
May 9, 2011 at 5:31 AM (PT)
LER, a wholly-owned subsidiary of ENTRAVISION COMMUNICATIONS CORPORATION and radio sales rep firm representing more than 156 Spanish-language radio stations, 75 websites and multiple mobile platforms, has launched a new Spanish-language radio advertising unwired network called LER NETWORK, which creates national marketing opportunities reaching 70% of all U.S. Hispanic radio listeners.
"The timing for this new unwired network is ideal, given the burgeoning growth of the Hispanic marketplace across the U.S., the integral role of radio in Hispanics' day-to-day lives, and the need of advertisers to more effectively reach Hispanic consumers,” said LER Pres. PHILLIP WOODIE. "The response to LER NETWORK has already been overwhelming, with advertisers and agencies applauding the unwired network’s ability and expertise to deliver national coverage which is further enhanced by our local market promotions, activation and execution."
"With the advent of this unwired network, advertisers now have a premier platform, with a national footprint, for their promotional programs," said ENTRAVISION RADIO DIVISION Pres. JEFFERY LIBERMAN. "LER is our national sales representative that provides exclusive access to all of ENTRAVISION's radio stations, which are located in many of the fastest-growing and highest-density Spanish-language markets in the U.S."