CRB To Hold "One On One" Sessions
May 9, 2011 at 2:43 PM (PT)
COUNTRY RADIO BROADCASTERS (CRB) announced its first “CRS One on One” session of 2011, to be held FRIDAY, JUNE 10th, and creatively titled “Generating More Revenue While Keeping Your Shorts Up!”
Radio veterans MIKE CULOTTA of CBS/TAMPA , consultant RUSTY WALKER of RUSTY WALKER PROGRAMMING and PHIL ZACHARY of CURTIS MEDIA will be guest speakers at the JUNE 10th session, which will focus on the integration of programming, promotion and sales to maximize station profitability.
“This will be an intensive workshop discussing the ideas, development and execution of revenue building programming, promotions, and product integration,” said CRB Exec. Dir. BILL MAYNE. “This exciting learning experience kicks off our new season of CRS One on One events, giving our constituents the opportunity to grow their business through the development and sharing of ideas with some of the industry’s most knowledgeable professionals.”
A limited number of applicants will be accepted for this session, held from 10a-2p (CT), at the CRB offices in NASHVILLE Applicants should have experience in sales, programming or promotion to be considered. There is a $99 participation fee for this event, which includes a working lunch.
If you’d like to apply, visit www.crb.org.