KOOO Lets Listeners Drive The Programming
May 9, 2011 at 3:54 PM (PT)
NRG MEDIA Adult Hits KOOO (BIG O 101.9)/OMAHA, NE is reorienting its programming to let listener choose the '80s and '90s hits with the image, "Whatever YOU Want." The station is using LISTENER DRIVEN RADIO to power this new feature.
In conjunction with the new platform, live streaming online and the "Whatever You Want Workday?," local broadcast veteran ETHAN STONE comes aboard as PD/mornings (6a-noon), moving SHARI STONE to noon-6p.
"This is listener-driven radio -- the first of its kind in the market providing our audience with control of our playlist during the weekday work day as they listen live via the stream at www.thebigO1019.com from their office computer, smartphone or any mobile device,” current PD NEVIN DANE said.
"Listeners can vote 9a-6p on the songs they want to hear, they can request a song and communicate it with their friends using social media outlets such as FACEBOOK, TWITTER and more than 280 other social media sites," Station GM RHONDA GERRARD said.