Harker Research Asks Pittman Vs Pundits: Who's Right?
May 10, 2011 at 7:02 AM (PT)
The latest HARKER RESEARCH blog poses, "There are two types of radio people, Talkers and Doers."
"Talkers spend all their time complaining," they write. "They react to new competition by whining about all the reasons the new competitor is going to succeed. Doers, on the other hand, focus on their side’s strengths and advantages. They weigh them against the competition’s weaknesses and vulnerabilities. They then set about implementing a strategy to win, confident of ultimate victory."
"We can see the contrast between the Talkers and the Doers in how radio people are responding to PANDORA," notes HARKER.
Check out the full blog here.