Lady Gaga Comes To Online Game Farmville To Launch New Album 'Born This Way'
May 11, 2011 at 4:00 AM (PT)
CLEAR CHANNEL RADIO and online game maker ZYNGA have entered into a partnership to create a unique experience for players and LADY GAGA fans within FARMVILLE. Powered by CLEAR CHANNEL's iHEARTRADIO, select tracks from "Born This Way" will be available within FARMVILLE starting on MAY 17th, six days before the album is released on MAY 23rd.
From MAY 17-26, LADY GAGA will become a neighbor to the 46 million monthly players of FARMVILLE when ZYNGA, in partnership with CLEAR CHANNEL, launches "GAGAVILLE," a neighboring farm within ZYNGA's popular social game, which will incorporate key themes and storylines of "Born This Way". Players who execute GAGA-themed quests in GAGAVILLE will unlock the iHEARTRADIO player, enabling them to stream songs from "Born This Way" exclusively in FARMVILLE, which they will hear before anyone else. In addition, LADY GAGA will announce codes that unlock exclusive LADY GAGA-inspired limited edition virtual items on 148 CLEAR CHANNEL stations on MAY 17th, including WNTZ (Z100)/NEW YORK and KIIS/LOS ANGELES.
"Partnering with ZYNGA to provide this incredible immersive music experience within FARMVILLE is another clear indication that CLEAR CHANNEL is adding the social element to radio in ways no other company can," said Chairman/Media and Entertainment Platforms BOB PITTMAN. "Radio has been LADY GAGA's virtual stage from the very beginning, enabling fans to connect with her 24x7, and this is another extension of that stage. We are deeply invested in working with both platform partners and record labels to promote new music in creative ways that reach fans wherever they are, and most of all, we’re excited to partner with ZYNGA to give LADY GAGA fans who play FARMVILLE advance access to 'Born This Way,' one of the most anticipated albums of the year."
"CLEAR CHANNEL is focused on delivering exciting music and entertainment experiences to fans wherever they are, and we have the same mission when it comes to social games: provide great experiences for every game, on every platform," said ZYNGA Global Director Of Media Partnerships ANDERS KLEMMER. "That’s why they are the ideal partner to stream LADY GAGA's new music exclusively to millions of players on FARMVILLE."