KLSY Makes A "Move" To Movin 92.5
May 1, 2006 at 11:04 AM (PT)
Rumors become reality as ALL ACCESS confirms that SANDUSKY Hot AC KLSY (MIX 92.5)/SEATTLE becomes the first station to pick up ALAN BURNS & ASSOCIATES new Rhythmic AC "Movin" format. The flip happened at noon today. Interim PD and KLSY MD LISA ADAMS is promoted to PD of the new station, which kicked off with C+C MUSIC FACTORY/Gonna Make You Sweat" GWEN STEFANI/Hollaback Girl, and PRINCE/Kiss. The station has applied for new calls, KQMV.
SANDUSKY SEATTLE/Market Manager and MOVIN 92.5 GM MARC KAYE said, "This format is truly the first new thing in AC in years, and the first really new format since JACK, and we’re thrilled to be the first in the format. When I heard the demo I got very excited. I knew this was the right thing for us, and our market research confirmed that. MOVIN 92.5 will be a great complement to our female-based cluster."
ADAMS said, "This format is targeted to women 25 to 44, and every woman I’ve played this music for has said 'it's great, where can I hear it?' Until today, the answer was 'nowhere!' Our essence is summed up as 'where the music makes you feel good' and it does!"
Consultant ALAN BURNS added, "Women who were 12 to 24 in 1989 are 27 to 41 years old now. They grew up with rhythmic hit music, and MOVIN gives them the songs from their school years mixed with today’s best Pop-Rhythm. We’re very proud that MARC, LISA, and SANDUSKY had the vision and confidence to go with this before anyone else."
As a result of the format flip, the entire KLSY airstaff has been let go and are currently looking for their next opportunity. Reach out to morning show host MITCH ELLIOTT at 206-554-1660, or email@example.com. Morning show co-host AMY LYNN can be reached at 206-498-0936, firstname.lastname@example.org or www.myspace.com/radioamylynn. Morning Show Producer JOHN MORRIS can be contacted at 425-269-3996, or email@example.com.