Border Media/Austin Gets vCreative
May 12, 2011 at 12:00 PM (PT)
The BORDER MEDIA/AUSTIN, TX cluster will begin staff training this month to incorporate the vCREATIVE™PPO (Paperless Production Orders) system to process every single ad that airs, both terrestrial and digital.
In multi-market radio groups, PPO also streamlines the production workflow between staff members located in separate buildings. This allows for sharing of creative resources such as writers, voice talent and producers across markets.